Langley Google My Business SEO

Langley Google My Business SEO

SEO for B2B companies

From enhancing your website's performance to connecting with your community in meaningful ways, these strategies are not just about being seen-they're about being remembered and preferred. To gauge your digital success, you'll need to focus on key metrics that reflect your brand's online performance accurately. Learn more about Langley Google My Business SEO here This personalized approach ensures that your mobile site isn't just a scaled-down version of your desktop site but a strategic tool for engaging and converting mobile users. Building on the foundation of enhancing user experience through AI, predictive analytics emerges as a powerful tool in SEO, offering insights that can shape your digital strategy with precision. Imagine a website that adapts in real-time, presenting information, products, or services tailored to the individual's preferences and browsing behavior.
Remember, the goal is to enhance your SEO efforts with AI, not to replace the human element. This targeted approach ensures you're not just visible but also relevant to local searchers.

Langley Google My Business SEO - SEO for featured snippets

  1. SEO for photography websites
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Now, it's not just about keywords; it's about creating valuable content that genuinely helps your audience. You've probably noticed how your favorite neighborhood café now serves customers from other cities, or how that boutique you love has started shipping worldwide. Learn more about Expert Langley SEO Consultants here. E-commerce SEO
They understand that what works for one business may not work for another. Have you considered how powerful well-crafted content can be for boosting your online visibility and engaging your target audience? By prioritizing mobile optimization, you're not just improving the user experience; you're also boosting your chances of ranking higher in Google searches, helping your business in Langley Google My Business SEO thrive. You'll see exactly where your investment is going and how it's paying off, allowing for adjustments to be made swiftly to optimize your strategy.
Analytics tools also show you where you're losing them, pinpointing areas of your site that may need improvement. Don't overlook broken link building either. This makes other websites more likely to link to your content naturally. Highlight local news, events, or topics relevant to your business and community. SEO for video marketing

What're they searching for? By leveraging platforms like social media, forums, and local event sites, you're not just boosting your SEO rankings; you're building a loyal following. Whether you're a small local business or a growing enterprise, they've the flexibility and expertise to scale their services to your needs. With Small World Marketing, you're not just another client; you're a partner in a journey toward online success.
Nowadays, most people use their smartphones to look up everything, from the best coffee shop nearby to professional services.

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  • SEO for tattoo studios
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But their services don't stop there. Small World Marketing gets this. SEO for real estate
But, as search engines have gotten smarter, so has SEO. This means you're always a step ahead, capturing your audience's attention at just the right moment. Read more about Langley Google My Business SEO here A tailored SEO strategy that highlighted their unique offerings and sustainable practices.
They're constantly adapting their strategies to stay ahead of Google's ever-changing algorithms, ensuring that your business doesn't just keep up, but stays ahead of the curve. That's why they dive deep into your unique business needs, market niche, and target demographics to craft an SEO strategy that's as unique as your brand. With Small World Marketing, you're not just getting an SEO service; you're getting a partner in digital innovation.

Langley Google My Business SEO - SEO for non-profits

  1. SEO for fitness businesses
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  8. SEO-friendly content creation
  9. Organic traffic growth
  10. Technical SEO
  11. SEO for podcasts
  12. SEO consultant
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  14. SEO for construction companies
  15. SEO for HVAC companies
  16. PPC advertising
  17. SEO for roofing businesses
  18. SEO for healthcare
  19. Keyword research
  20. SEO for landscaping businesses

Langley Search Engine Optimization Services

Early European settlement in the area was known as "Innes Corners" (after homesteader Adam Innes); in 1911, the area became known as "Langley Prairie", part of the Township of Langley a.k.a. Langley Township since 1873. Twentieth-century improvements in transportation access, including the construction of the British Columbia Electric Railway in 1910, Fraser Highway in the 1920s, and Pattullo Bridge in 1937, profoundly impacted the area, transforming it from rural into the main urban and commercial core of the Township. In turn, this birthed the need for upgraded and new amenities, especially with respect to health, infrastructure, safety and sanitation.

E-Commerce SEO Langley


Citations and other links

Local SEO packages Langley Google My Business SEO

You'll want to start by optimizing your social media profiles. They don't just chase any links; they target those that matter. It's not merely about getting you to the top of search results; it's about keeping you there through evolving SEO practices and continuous engagement. You'll feel listened to, supported, and valued every step of the way, with transparent communication and reports that make sense. You'll find them constantly staying ahead of the curve, implementing the latest SEO trends and techniques. SEO for SaaS businesses

Langley Google My Business SEO businesses can skyrocket their online visibility with SEO strategies customized to meet their unique needs and goals. It's about being seen by the right people. If trends shift or new opportunities arise, they're ready to pivot and adjust your SEO strategy, ensuring it remains aligned with your business goals. This gives you a clear picture of how many visitors are finding you through search engines.

Yet, AI's ability to analyze vast amounts of data quickly means you're equipped to adapt to changes with precision. Staying ahead of SEO trends requires you to constantly adapt and embrace new technologies. You're not just keeping up; you're setting the pace. AI can automatically tag and categorize content, making it easier for users to find what they need without frustration.

You're building bridges in the digital world, connecting with others in ways that organically boost your visibility. You're not just jumping on a bandwagon; you're strategically selecting the technology that'll propel your website to the top of search engine results. Once you've got this down, weave your answers into blog posts, articles, product descriptions, and even videos. We understand that SEO isn't a one-size-fits-all solution, so we tailor our approach to fit your unique business needs.

Local SEO packages Langley Google My Business SEO
SEO for real estate agents Langley Google My Business SEO

SEO for real estate agents Langley Google My Business SEO

Moreover, predictive analytics helps you identify potential market shifts, enabling you to adjust your strategy proactively. One standout technique they employ involves leveraging AI to predict search trends and user behavior, allowing them to optimize your content proactively rather than reactively. Highlight local events, achievements, and stories. At the heart of Small World Marketing's success is their ability to craft SEO strategies that are specifically tailored to meet the unique needs of your business. It's not just about drawing them in; it's about engaging them, providing value, and persuading them to take action.

To stay ahead, you've got to embrace these changes, leveraging AI to enhance your content's relevance and reach. With their tailored SEO strategies, Small World Marketing doesn't just aim for higher rankings; they aim for meaningful growth in your business. In essence, integrating predictive analytics into your SEO strategy isn't just smart; it's essential for staying competitive in today's rapidly changing digital landscape. With these mobile optimization strategies in place, your Langley Google My Business SEO business isn't just competitive; it's set to thrive in the digital marketplace.

They'll ensure your business information is accurate and up-to-date, from your address and phone number to your operating hours. A technically sound website, with fast loading speeds, mobile optimization, and secure connections, not only pleases search engines but also enhances user experience. Building on their proactive approach, Small World Marketing crafts customized SEO strategies that align perfectly with your business's unique needs and goals. For you as a business owner in Langley Google My Business SEO, this means more than just staying afloat in the digital era. SEO for electricians

This insight lets you craft content that speaks directly to them, whether it's through blog posts, videos, infographics, or social media updates. This boosts your visibility in Google Maps and local search queries. By doing so, they're able to tailor an SEO strategy that's as unique as your business, driving more relevant traffic to your website and increasing your online visibility. Moreover, analyzing your competitors can provide insights into your own strategy's effectiveness.

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Before crafting your personalized SEO strategy, Small World Marketing conducts a thorough market analysis to pinpoint where you stand among competitors. Moreover, by monitoring your performance regularly, we can swiftly adjust our tactics in response to any changes in search engine algorithms or shifts in your market's landscape. It's also enhancing user experience, a vital SEO factor, by optimizing website layouts and loading times based on user behavior patterns. As a professional navigating the ever-evolving landscape of online marketing, you're looking for results that don't just promise, but deliver. SEO for B2B companies

Small World Marketing's move into Langley Google My Business SEO means businesses there can now tap into this evolved SEO strategy. Imagine you're tasked with producing multiple blog posts on niche topics. Your business isn't a one-size-fits-all operation, and your SEO approach shouldn't be either.

AI's role in SEO isn't just a trend; it's transforming how you'll approach optimization, making processes more efficient and insights more actionable.

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  • SEO for wedding planners
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SEO for non-profits It's about building a community around your brand that drives traffic and boosts your search engine rankings. But remember, AI is a tool, not a replacement.

Engaging content has always been king in SEO, but now it's about being omnipresent and multifaceted. First off, your website must load quickly on mobile devices. SEO for featured snippets However, don't just stuff your content with keywords.

SEO for Langley Google My Business SEO startups
E-Commerce SEO Langley Google My Business SEO
E-Commerce SEO Langley Google My Business SEO

This insight allows you to tailor your content, keywords, and marketing efforts to match their needs closely, driving more targeted traffic to your site. That's why they don't just offer cookie-cutter solutions. You don't need to worry about the technicalities; we've got that covered. SEO for chiropractors Understanding the intricacies of search engine optimization can seem overwhelming, but it's crucial for maintaining the gains you achieve through their services.

Whether you're a complete newbie or looking to enhance your existing skills, they've got you covered. The AI's ability to analyze customer search trends and adapt content accordingly played a crucial role in this success. This approach establishes your brand as an authority in your field, building trust with your audience.

But it's not just about placement; it's about context. To grasp the essence of Small World Marketing, you must recognize it's all about leveraging tight-knit communities to amplify your brand's reach.

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Respond to comments, share interesting content, and be part of the conversation.

This tells you how many of your site visitors are taking the desired action, whether that's making a purchase, signing up for a newsletter, or filling out a contact form. With Small World Marketing, you're not just getting an SEO service; you're getting a partner in building your online retail success. Moreover, their transparent reporting keeps you in the loop.

Technical SEO for Shopify Langley Google My Business SEO

Another case involved a Langley Google My Business SEO-based restaurant seeking to enhance its digital footprint. Scour relevant sites for broken links, then offer your content as a replacement. Small World Marketing knows that standout content isn't just about stuffing keywords. SEO for voice search Small World Marketing leverages this insight to optimize your site's content, structure, and on-page elements, ensuring it's not only search-engine friendly but also resonates with your target audience.
Plus, chatbots and virtual assistants powered by AI can provide instant support, answering questions and guiding users through their journey on your site. SEO backlink strategy This means not just more visitors, but visitors who are genuinely interested in what you have to offer. Local SEO optimization ensures you're right there when they look.

Langley Google My Business SEO - SEO for featured snippets

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You've got to start by crafting compelling, keyword-rich titles and descriptions that catch both Google's and potential customers' eyes. Recognizing the importance of local SEO is crucial for businesses aiming to dominate their regional market and connect with nearby customers. The AI revolution in SEO is transforming how you optimize content, making traditional methods obsolete.
Use clear, concise language and strong calls to action (CTAs) to guide them through their buyer's journey. They don't offer cookie-cutter solutions; instead, they dive deep into what makes your Langley Google My Business SEO business tick. Let's explore how Small World Marketing's approach to SEO might just be the key you've been searching for to expand your clientele.

Langley Google My Business SEO - E-commerce SEO

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Explore Langley Google My Business SEO here
Technical SEO for Shopify Langley Google My Business SEO

Langley may refer to:

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See also

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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]

History

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Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider/crawler crawls a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags, such as those that were inaccurate or incomplete, created the potential for pages to be mischaracterized in irrelevant searches.[8][dubiousdiscuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[9] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[10]

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[11] Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[12] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[13] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[14]

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[15][16] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[17] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.[18]

Relationship with Google

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In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[19] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

Page and Brin founded Google in 1998.[20] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[21] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link-building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focus on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[22]

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.[23] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions.[24] Patents related to search engines can provide information to better understand search engines.[25] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[26]

In 2007, Google announced a campaign against paid links that transfer PageRank.[27] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any no follow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[28] As a result of this change, the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally, several solutions have been suggested that include the usage of iframes, Flash, and JavaScript.[29]

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[30] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts, and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[31] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[32]

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system that punishes sites whose content is not unique.[33] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[34] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[35] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search", where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[36] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing, but this time in order to better understand the search queries of their users.[37] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

Methods

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Getting indexed

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A simple illustration of the Pagerank algorithm. Percentage shows the perceived importance.

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[38] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[39] in addition to their URL submission console.[40] Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click;[41] however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]

Mobile devices are used for the majority of Google searches.[43] In November 2016, Google announced a major change to the way they are crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.[44] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version.[45] In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.[46]

Preventing crawling

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To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually <meta name="robots" content="noindex"> ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl. Pages typically prevented from being crawled include login-specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47] In 2020, Google sunsetted the standard (and open-sourced their code) and now treats it as a hint not a directive. To adequately ensure that pages are not indexed, a page-level robot's meta tag should be included.[48]

Increasing prominence

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A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects its credibility.[49] Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[50] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website.[49]

White hat versus black hat techniques

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Common white-hat methods of search engine optimization

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). Search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods and the practitioners who employ them as either white hat SEO or black hat SEO.[51] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[52]

An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[15][16][53] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[54] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices.[55] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[56]

As marketing strategy

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SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[57] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[58][59] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public,[60] which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016, where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[61] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the keywords are together their ranking will improve based on key terms.[49]

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[62] Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[63] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[64] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets

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Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[65] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[66] As of 2006, Google had an 85–90% market share in Germany.[67] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[67] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[68] That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia, and the Czech Republic, where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[67]

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On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[69][70]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[71][72]

See also

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References

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Frequently Asked Questions

Yes, they can share examples. They've adjusted their strategies by analyzing update impacts, focusing on content quality, and enhancing site usability to align with algorithm changes, ensuring their clients' SEO efforts remain on point.

Yes, you can ask for case studies or testimonials from businesses in niche markets that have seen success with their AI-SEO strategies. They're likely happy to showcase their achievements and how they've helped others.

Yes, they offer ongoing support and SEO maintenance after completing the initial project. This includes regular updates, performance monitoring, and adjustments to strategies based on evolving search engine algorithms and your website's performance metrics.